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Sales Gone Wild: Will the FTC's Business Opportunity Rule Put an End to Pyramid Marketing Schemes?

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1928/7651

Sales Gone Wild: Will the FTC's Business Opportunity Rule Put an End to Pyramid Marketing Schemes?

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dc.contributor.author Pareja, Sergio
dc.date.accessioned 2009-01-29T20:06:06Z
dc.date.available 2009-01-29T20:06:06Z
dc.date.issued 2008
dc.identifier.citation 39 McGeorge L. Rev. 83 (2008). en_US
dc.identifier.uri http://hdl.handle.net/1928/7651
dc.description.abstract This article analyzes the anticipated effect of the FTC's Business Opportunity Rule on pyramid marketing schemes. Pyramid marketing schemes consistently rank in the top ten lists of consumer complaints received by the FTC and state consumer protection divisions, victimizing 1.5 million Americans a year. One recent class action settlement demonstrated that the victims, who are often relatively poor and uneducated, had an average loss of approximately $8,000 each. The FTC has promulgated a new Business Opportunity Rule in an effort to end these abuses. Promotors of business opportunities will be required to comply with the new rule beginning on July 1, 2008. This article carefully analyzes the rule and concludes that it will not be effective at stopping these schemes. The article suggests several key changes to the rule and recommends congressional legislation to stop the abuses. en_US
dc.language.iso en_US en_US
dc.publisher McGeorge School of Law, University of the Pacific en_US
dc.title Sales Gone Wild: Will the FTC's Business Opportunity Rule Put an End to Pyramid Marketing Schemes? en_US
dc.type Article en_US


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