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Social-environmental Entrepreneurs' Communicative Actions in Communication Networks

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Please use this identifier to cite or link to this item: http://hdl.handle.net/1928/21041

Social-environmental Entrepreneurs' Communicative Actions in Communication Networks

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Title: Social-environmental Entrepreneurs' Communicative Actions in Communication Networks
Author: Hopkins-Loy, Alice
Advisor(s): White, Judith
Committee Member(s): Oetzel, John
Logsdon, Jeanne
Hendry, Judith
Department: University of New Mexico. Dept. of Communication and Journalism
Subject(s): environmental, social entrepreneurship, strategic communication, social networks, entrepreneurship, communication, networks, conservation, entrepreneurship
LC Subject(s): Entrepreneurship
Business communication
Business networks
Social entrepreneurship
Degree Level: Doctoral
Abstract: Entrepreneurs’ communicative plans and actions serve to attract resources to their venture, positioning them for strategic gains. However, there is little understanding of how entrepreneurs perceive, value, navigate, and manage their participation in communication networks. This research finds that entrepreneurs strategically use communication networks to find and engage complementary resources, social support, and human and financial capital. Importantly, entrepreneurs facilitate the development of new networks, around innovative solutions and approaches to social problems.
Graduation Date: July 2012
URI: http://hdl.handle.net/1928/21041

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